Don’t be fooled by product pricing. Watch this video to learn how the expression of a cost can impact your financial decisions.

Consumers are often influenced by the way the product pricing is expressed. This video explains why a store might advertise the price of a flat-screen TV as a much smaller monthly payment, glossing over the total price and the interest payments of a monthly payment plan.

The video also gives examples of ways in which retailers express the prices of their products to maximize the chance you will buy. Why does $999.99 seem different than $1,000 when it’s just a penny difference? These can be ample discussions for your students.